Include lists of items customers will want to bring along, information about guided tours such as required wardrobe, and even information about equipment rentals. Close the email with information about cancellation or weather policies. In summary, you can't have too much information in this email. It will be a reference point for attendees as they approach the date of their booking. Last, but not least, a proper thank you email can go a long way.
You'll want to thank your customers in their booking confirmation email, but for an added layer of authenticity, send your thanks in a post-trip email. In the email, you can write up a summary of the tour they took, including images or videos taken during their experience.
This is also a great time to include a post-trip survey. Customers who had a great time on the tour will be eager to share about it, especially if they still feel connected to the experience through a friendly email from their guide. Want to power-up your bookings and send out more confirmation emails? Get a copy from our guide to choosing the right booking solution for tour and activity companies.
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The ultimate booking solution for you If you're a tour or activity company or a tourism board, we have the perfect plan for your business. Every sale you make is an opportunity to upsell or cross-sell your travel products. Even if your client did not opt for any extras at the time of booking, this might become more relevant to them a little further down the line with the deposit out of the way. Take a look at their reservation to see how you can enhance their travel experience.
From there, send a personalized email with offers which you think they would find useful or relevant for their trip. As an example, your international clients may decide they now wish to purchase travel insurance from you afterall. Alternatively, they could decide that the extra cooking and tasting class is something that they feel like doing. As soon as your clients pay the full balance due for their tour or activity, it is time to send a dossier and itinerary. This is a detailed document that provides them with all the necessary information before the experience takes place.
It is usually most useful just before they leave on the journey as it includes things like packing tips, meeting and departure points, emergency contacts, weather forecasts, etc. Newsletters are business email templates used to engage potential, current, and repeat clients. Use this newsy email to curate and share some of the latest industry news, your amazing promotions, or recently published blog post among other things.
The idea is to keep the people who have signed up, engaged and aware of what is happening with your business and the industry that they are interested in. While they may not be ready to make a purchase, regularly providing them with useful information and sending them back to your website will keep your travel business fresh in their minds.
While this can go out in your newsletter, initially, it is more beneficial to send a separate email containing the details of your newest travel offers, tours, activities, or retreats. With just the information related to new products included, you can place a greater focus on the fabulous new experiences you have on offer.
It is a means to update your clients and potentially get new sales. Personalized emails let your clients know that you value them. It can be as simple as offering them a free activity or discount code on their birthday, or reminding them of the great time they had on the anniversary of the first tour booked with you.
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